"East Fork started in 2010 in a dark little hollow outside of Asheville, NC as a wood-fired pottery studio. The name was the same but that’s about it. I made a few thousand pieces a year until my friend John joined (now our CFO) and my wife Connie gave shape and voice to the brand and shared our days and our work with the world. We hired more potters and made more pots, eventually moving out of the county and into the city to build our own factory. We climbed through the rusting skeletons of old dinnerware plants, hauling out machines that had been idle for decades to bring them back to life.

Today, we make over 500,000 pieces of pottery a year. At the heart of it all is the collection of dinnerware we designed years ago when John and I spent our days hunched over a potter’s wheel: low-slung bowls appear at rest like a well-worn river rock, handles of mugs move with the fluidity of good calligraphy, plates with taut and precise curves emanate the fullness of the moon. They resonate with the loving care of a freshly-swept floor. They are comfortable and humble. Quiet and strong.

To your left is a collage of the East Fork world from the earliest days to the present, small manifestations of that care and consideration brought to bear on every part of our work."

—East Fork CEO and Founder, Alex Matisse