For much of BAGGU's history, sustainability efforts focused on the elimination and minimization of waste in operations and production processes. Sustainability can feel daunting and complex, and given the limited resources as a small company, prioritizing waste reduction felt like a natural focus — an extension of a mission to eliminate single use plastic bags.

Baggu worked to commit greater resources to operating sustainably, and to addressing sustainability more holistically. The current Sustainability Team includes members from all departments — Design, Production, Operations, Marketing, Brand — and meets on a monthly basis to identify and prioritize new opportunities for improvement across the company.